For brands
Put your brand where
people live.
Every Surplus pod is a discovery channel inside a high-density community: on-shelf placement, in-pod media, sampling, and tastings, right where residents shop every day.
In-pod retail media
Digital screens on every pod put your message in front of residents at the moment of purchase, inside the building.
Sampling programs
Monthly sampling drops place new products directly in residents' hands, funded by the brand, hosted by the pod.
Tastings & launches
Seasonal tastings and on-site product launches turn the amenity into a discovery channel residents show up for.
On-shelf placement
Real shelf space in real communities. Get your product into the everyday essentials run, not a vending carousel.
Declared-intent audience
Membership captures what households plan to buy, a cleaner signal than clicks for reaching the right resident.
Brand-safe by design
The property co-hosts and approves the calendar. Programming that fits the community and stays on brand.
In good company on the shelf
Discovery, built into the amenity.
Residents show up, taste, and talk about it. Monthly programming gives your product a reason to be in the room, and the property co-hosts and approves every activation, so it always stays on brand.
Get on the shelf.
Retail media, sampling, and placement inside high-density communities. Let's talk.